With over a decade of experience in the advertising industry, I have done and seen it all. From shooting commercials in Buenos Aires, Toronto and Capetown to producing 2,000+ person experiential marketing activations, working with celebrity talent, and painting the town with high impact billboards — As the advertising landscape has evolved, so have I. While other marketing professionals have gotten stuck on a particular medium along the way, I have been successful in navigating the winding road from traditional ads to digital for one very important reason: I understand the fundamental importance of a campaign idea. It’s the thread of continuity. It’s the emotional hook. It’s the rally cry. Everything starts with the idea. Every decision is built on the idea. And all success leads back to the idea.
It begins with an idea.