Advertising Concepts

With over a decade of experience in the advertising industry, I have done and seen it all. From shooting commercials in Buenos Aires, Toronto and Capetown to producing 2,000+ person experiential marketing activations, working with celebrity talent, and painting the town with high impact billboards — As the advertising landscape has evolved, so have I. While other marketing professionals have gotten stuck on a particular medium along the way, I have been successful in navigating the winding road from traditional ads to digital for one very important reason: I understand the fundamental importance of a campaign idea. It’s the thread of continuity. It’s the emotional hook. It’s the rally cry. Everything starts with the idea. Every decision is built on the idea. And all success leads back to the idea.
It begins with an idea.

Ideas in all shapes and sizes.

While it’s fun to conceptualize ideas for the Super Bowl, not all ad campaigns must come with a high price tag.

I have worked with budgets of all sizes, from $2,000 to $2 million. It’s all about the idea and working within the constraints of the project to create something great. Together, we’ll work together to test concepts, analyze the results, and iterate for success.

I excel at:

  • Campaign concepts
  • Taglines and positioning statements
  • TV and video scripts
  • Display ads
  • Social ads
  • Experiential marketing activations
  • Print and outdoor

I have experience in the following industries:

  • Consumer packaged goods (CPG)
  • Food and beverage
  • Public service (PSA)
  • Retail
  • Automotive

Ideas that transcend industry.

So how is it that a girl from New Jersey can advertise for cars, pharmaceuticals, household products and public health? I approach every client and project with a growth mindset. I do my research. I listen to the target audience. I review the competition. I audit past marketing initiatives. I come up with great concepts. I test and test. Iterate. And scale.