Alicia LaPann has over a decade of experience in creating, concepting, and leading teams to produce effective integrated marketing campaigns.
2020 – 2021
Director of Content Strategy
Directed inbound marketing strategists at Diamond HubSpot Agency to nurture and convert prospects via owned and paid media channels. My core skill sets include leading teams to identify marketing opportunities, strategize integrated marketing solutions, set SMART goals, track KPIs, and scale for growth.
2014 – 2020
Directed team of creatives and strategists at fast-growing inbound marketing agency to produce effective integrated advertising campaigns through organic and paid placements: organic search, custom-built websites, Google Ads, Facebook Ads, Instagram Ads and LinkedIn Ads.
2013 – 2014
Red Tettemer O’Connell + Partners
Concepted creative campaigns and wrote commercials for clients such as Under Armour, Reyka Vodka, Planet Fitness and Swarovski at this fast-paced advertising agency during a period of rapid growth. Named AdAge Small Agency of the Year 2013.
2008 – 2013
Produced creative ad campaigns and brand-level concepts for CPG, food and beverage, public service, and automotive clients such as Volvo, Woolite, Durex, Lean Cuisine and The Ad Council. Gained significant television production experience, engaged in critical client-agency interactions, and received multiple industry awards. Cited as World’s 10 Largest Ad Agencies by AdAge.