As a copywriter by trade, written language is the tool I use to tell a story. This can take on the format of a video, longform blog post, multi-page sales deck, or copy for a website pillar page. But even before considering the word count or placement, the first step is to develop the overarching idea. Call it a tagline or campaign idea, this core concept becomes the rally cry for the marketing campaign, giving legs to all creative assets and synergizing them under a memorable and recognizable expression of your brand.
Storytelling is the universal language.