Content strategy can be intimidating, particularly when it comes to the consistent production of information. Naturally, when companies don’t plainly see the return on investment, content strategy is approached in fits and starts—never reaching its full potential to bring in leads, qualify prospects, and convert to sales. I have the ability to create a turnkey solution to content, while effectively reporting on conversion data. Through market research, competitor analysis, topic generation, and integration with the CRM, I direct marketing teams to build a content engine that reports real results to the company’s key stakeholders.
I get your content program going.