At its core, a successful inbound marketing ecosystem continually provides value to distinct marketing audiences while personalizing the experience of each prospect based on their individual behaviors. When properly executed, an inbound marketing program moves people through the sales funnel in a way that is natural for the customer and automated for the business. So why do so many companies abandon their inbound marketing program? Some companies give up because it sounds too complicated. Others wrestle with the shortcomings of their martech stack. Some businesses try to do too much at once and struggle to execute on multiple campaigns. And almost all have difficulty reporting on performance. I have solutions for every single one of these pain points. It’s not always easy, but inbound marketing is extremely worthwhile, and I am here to lead the effort.
I lead teams to inbound marketing success.