Inbound Marketing

At its core, a successful inbound marketing ecosystem continually provides value to distinct marketing audiences while personalizing the experience of each prospect based on their individual behaviors. When properly executed, an inbound marketing program moves people through the sales funnel in a way that is natural for the customer and automated for the business. So why do so many companies abandon their inbound marketing program? Some companies give up because it sounds too complicated. Others wrestle with the shortcomings of their martech stack. Some businesses try to do too much at once and struggle to execute on multiple campaigns. And almost all have difficulty reporting on performance. I have solutions for every single one of these pain points. It’s not always easy, but inbound marketing is extremely worthwhile, and I am here to lead the effort.
I lead teams to inbound marketing success.

Automate to Scale

I have comprehensive experience leading B2B and B2C inbound marketing campaigns across industries like SaaS, technology, financial services, healthcare and more.

I utilize HubSpot to create transparency and make data-driven decisions. Through market research, alignment with sales, content production, and data analysis, we’ll automate core aspects of inbound sales, so your company can effectively scale.

I excel at:

  • HubSpot
  • Inbound marketing strategy
  • Sales & marketing alignment
  • Conversion strategy
  • Account based marketing (ABM)
  • Marketing automation
  • Email marketing
  • Sales enablement
  • Content strategy
  • SEO
  • Blogging
  • Website audits
  • PPC
  • Paid social
  • Ideal client profile (ICP) and buyer persona development
  • Unique selling proposition (USP) and brand alignment activities
  • Budgeting
  • ReportingPaid social

Sales and Marketing Alignment

Alignment between these two departments is critical. As a marketing director, I collect quarterly sales goals, audience lists, and objectives from the director of sales and use this information to direct our quarterly marketing campaigns. Marketing-sales alignment is integral to success — guiding our steps for everything from content topics to email workflows, KPIs, reporting dashboards, and our approach to paid media for the quarter.