Marketing Direction

Are you looking for a leader to head up your marketing department and produce real results for your business? I have the innate ability to interface with the C-suite and leaders at the company while also managing down to the marketing department. I work closely with executives at the business to understand revenue drivers and opportunities to increase market share. No matter how complex the obstacle is, your brief to me is simple: You communicate the company objective and I direct the marketing department to come up with answers.
I turn corporate goals into department initiatives.

Marketing as a Tool to Solve Challenges

I approach all business challenges with strategic and creative marketing solutions that work across a variety of media.

I turn corporate objectives into action-ready marketing briefs, overseeing the execution, and tracking tangible results. Whether it’s a particular product that needs marketing support, a new service line that is ready to be announced, or a growing company that is expanding into new markets, leave the specifics of the marketing program to me to detail out.

I excel at:

  • Vertical alignment with corporate initiatives
  • Horizontal connectivity across departments
  • Marketing strategy
  • Campaign development
  • Annual and quarterly goal setting
  • Ideal client profile (ICP) and buyer persona development
  • Unique selling proposition (USP) and brand alignment activities
  • Market analysis
  • Managing in-house and contractor strategists, creatives, data analysts, and specialists
  • Prioritizing the most profitable products and services
  • Budgeting for all media: digital, traditional, experiential
  • Reporting to stakeholders