When most people think about unplanned pregnancy, they immediately think of teens. But few realize that 7 in 10 pregnancies among American women aged 18-29 are unplanned. These ladies hate the pill and condoms and receive misinformation about birth control methods everywhere they turn. My job was to let them know that there are plenty of methods out there and to direct them to Bedsider.org to find out which one will work for them. This campaign is produced in partnership with The Ad Council, and my contribution to this project was 100% pro bono.
