With ribbed latex for her and delay lubricant for him, Durex Performax Intense is a product intended to synchronize women and men’s time to climax. That all sounds great, but it takes too long to explain. So instead of going the clinical route, an analogy was just perfect to explain the product benefit. Introducing the Durex “Pleasure Bear” — a handmade puppet that serves two purposes: using compliments to speed the ladies up and mood-killing topics to slow the men down. This shareable social media campaign launched in time to melt hearts for Valentine’s Day.
