An integrated ad campaign that uses sexual faux pas to lighten women’s feelings toward finding the right birth control method. Created in partnership with The Ad Council.
Let's challenge the perception that Swarovski crystals are only for special occasions. This was the first advertising campaign ever to be created for the U.S. market.
With more and more women choosing fresh and natural food options, this campaign was created to dispel myths about the quality of Lean Cuisine and drive more sales.
